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Friends and Foes: Protecting our Children Online

Kaspersky Lab backs Safer Internet Day 2011

Moscow/ Ingolstadt, February 8, 2011 – The internet is part of everyday life for young people. From Facebook to World of Warcraft, kids and teenagers are now more interested in spending time online than watching television. As a result their lives are enriched with new knowledge and experiences, but they also face dangers that can leave them vulnerable and distressed. Kaspersky Lab is supporting Safer Internet Day (February 8, 2011) by providing a dedicated website offering information and videos on keeping safe online, at www.itsmorethanagame.eu. In addition, journalists are kindly invited to interviews with the Kaspersky Lab experts.

From explicit and inappropriate content, bullying and the misuse of personal data to illegal downloading and copyright infringement, it is vital that we understand the level of risk our children face, how it affects them and how we can protect them from it.

New research published by EU Kids Online indicates that around three quarters (74 per cent) of young people aged between nine and 16 use the internet for gaming, and more than half (57 per cent) have a social networking profile.(1) The most recent Global Habbo Youth Survey also shows a growing trend among teenagers for file sharing (mainly music), at 39 per cent, and online shopping, at 25 per cent.(2) However, the EU Kids Online research also found that one in eight (12 per cent) of nine to 16 year olds had been bothered or upset by something they found online.  

“A parent instinctively wants to protect their child from harm,” said Andreas Lamm, Managing Director, Kaspersky Lab Europe. “That may not always be possible, but there is much we can do to minimize the danger, both in real life and in the virtual world.”

For Kaspersky Lab this means developing internet security software that includes advanced parental controls that are easy to set up and use. Parents can limit the time young people can spend on the computer, block access to selected content, and monitor the use of email and social media networks such as Facebook and Twitter.  

“We also believe that technology alone is not enough, which is why our dedicated website www.itsmorethanagame.eu contains advice and guidance for parents, guardians and children. Protecting young people online means talking to them about the dangers and giving them the confidence and control they need to surf safely.”

This includes thinking twice before they post pictures or share personal details, knowing how to block unwanted contact, protecting their gaming identity and assets, understanding the security settings available for every site they visit and sharing files and downloads legally and responsibly. 

Journalists are welcomed to talk to the Kaspersky Lab virus analysts to get first-hand information about threats in the Internet and protecting young people. Please contact your local PR contact.

To learn more about the broad range of activities taking place around Safer Internet Day 2011 please visit www.saferinternet.org.


(1) Risks and safety on the internet: The perspective of European children. Initial findings from the EU Kids Online survey of 9-16 year olds and their parents, 21 October 2010.

 (2) Global Habbo Youth Survey 2008, published by Sulake, Finland 2008


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